Uzbekistan and Azerbaijan Present Joint Tourist Routes in Europe

The focus was on routes connecting Samarkand, Bukhara, and Khiva in Uzbekistan with Baku, Shamakhi, and Sheki in Azerbaijan. They aim to introduce European travelers to the history, architecture, culture, traditions, and gastronomy of the two countries.

The roadshow included B2B meetings between tourism companies and tour operators, where partnership and the preparation of joint tourism packages were discussed. The initiative is also aimed at expanding offerings for the European market and increasing the flow of tourists to Uzbekistan and Azerbaijan.